Sexy Mom Live, Mature Celebrity Gossip

Sexy mom Jennifer Lopez will release a new album early next year called Love?. To create a buzz, she has put out a single ("Fresh Out the Oven," featuring Pitbull).

The noteworthy aspect is Jennifer Lopez's new alter-ego "Lola" which was specially created for this album. A website and Twitter account had also been launched with the teaser "Who Is Lola?"

Jennifer Lopez is not the first singer to experiment with new personalities. Beyonce successfully re-branded herself as Sasha Fierce. And country singer Garth Brooks has an alternative rocker alter-ego named Chris Gaines.

I am not sure if Lola will propel Jennifer Lopez's music career. After all, she has gone through several transitions with her names.

First, it was JLo, followed by 'Stop calling me JLo' and now say hi to Lola. It is all rather confusing.

But let's reserve comments until we bought her album. For the time being, check out Jennifer Lopez's new single "Fresh out the Oven" below.